Business of Aesthetics Expert Panel Webinar
LIVE WEBINAR 👥 3-Speaker Expert Panel

Why Patient Trust Is
Built Online
Before the First Visit

Before a patient books, they research. Our panel examines what the most successful aesthetic practices do online to earn trust before the first conversation — and the specific gaps costing practices bookings every day.

Date
Tuesday, April 28, 2026
Time
8:00 – 9:00 PM EST
Format
Live Zoom Panel + Q&A
--
Days
--
Hours
--
Mins
--
Secs
⚡ Limited Seats Available
Reserve Your Spot
Free to attend · Replay sent to all registrants
🔒 Your information is secure. We will only contact you about this event and relevant updates.
About The Session

What patients decide about you before they ever call

Before an aesthetic patient books, they research. They visit your website, read your reviews, scroll your social media, and form a complete picture of your practice — all before speaking to a single person.

This panel examines what the most successful aesthetic practices do online to earn trust before the first conversation, and the specific gaps that are costing aesthetic practices bookings every single day.

Ideal For

  • Aesthetic practice owners & medical directors
  • MedSpa founders & operators
  • Clinic marketing leads & practice managers
  • Anyone looking to improve their digital patient journey
  • Practices losing bookings to better-positioned competitors
Meet Your Expert Panel

Three Leaders, One Powerful Conversation

Each panelist brings deep expertise in the digital patient experience — from retention technology and dermatology to multi-location aesthetic practice growth.

Frank Lopinski
Frank Lopinski
CEO & Founder, Beamly

Founder of Beamly, an AI-powered retention platform helping MedSpas recover $15k–$30k/month lost to silent churn. Integrates with CRMs like Boulevard to identify at-risk clients and drive real revenue recovery.

Dr. Jen Haley
Dr. Jen Haley, MD FAAD
Board Certified Dermatologist

Board-certified dermatologist with 20+ years of experience across 15+ states and internationally. Consultant to Fortune 500 companies, host of the Radiance Revealed podcast, and faculty at IAPAM.

Shelley Clayton
Shelley Clayton, NP
Founder & NP, Ageless Aesthetics

Nationally recognized aesthetic nurse practitioner and founder of Ageless Aesthetics, a multi-location practice known for outcomes-driven strategy. Multiple national awards for clinical excellence and business leadership.

Key Discussion Points

What You'll Learn

Five focused questions our panel will unpack live — with time for your own questions during moderated Q&A.

1
What a patient is actually looking for when they research an aesthetic practice online
2
The highest-impact website elements that convert visitors into booked patients
3
How to approach online reviews as a trust-building strategy — not just reputation management
4
What role social media plays in the pre-visit trust journey and what practices are getting wrong
5
How to audit your digital front door and know exactly what to fix first

Save Your Seat For April 28th

Free registration. Live Q&A. Replay included.

Reserve My Spot →